Pantallas automotrices 2024-2034: tecnologías, actores, oportunidades

The next generation automotive displays promise to revolutionize our driving experience, with a greater number of larger displays being made available per vehicle. The rise in vehicle autonomy will coincide with the shift in focus by OEMs in enhancing the passenger experience when compared to the traditional driver experience. IDTechEx's new report evaluates the current and future display technologies made available to the automotive industry and an in-depth analysis to the feasibility of adopting these technologies on different in-vehicle displays. Interviews with key players in the market helped shape this forecast with the market expected to reach over US$27 billion by 2034.

 

This report is IDTechEx's first in-depth coverage into displays used in the automotive sector and assesses the different display technologies available in this space. The effectiveness of these technologies is dependent on where they are placed. A dashboard display, for instance, requires a technology with high brightness and lifetime, to ensure passenger safety while driving. TFT-LCD displays are a popular choice because they cover these requirements and have an added benefit of being cost effective compared to alternative displays. Centre information displays (CID) and console side panels, on the other hand, appear to be favouring flexibility and as a result, the adoption of OLED technology is witnessing a notable increase in demand. These design criteria reflect the current state of the market with the availability and cost of these technologies playing a fundamental role in the selection process, however, the next decade is expected to bring even more innovation with the expected emergence and growing importance of microLEDs. It is predicted these devices will exhibit enhanced image quality and contrast, high brightness, low power consumption, high lifetime and endure harsh ambient conditions, all important features in modern automotive displays. They are expected to greatly surpass the performance of TFT-LCDs and OLEDs, however, their high cost and sub-optimal yields, have hindered their growth in the market.

 

Emerging display types such as heads-up displays (HUDs) and side window displays are also covered in this report along with an analysis of what the key players are delivering in terms of technology, either the stereoscopic TFT-LCD or the three-dimensional computer-generated holography and light field displays.

 

While these three-dimensional technologies are still farfetched for most applications, some companies have been successful in advocating and showcasing its effectiveness in HUDs. Despite this growing interest, TFT-LCDs remain the dominant supplying HUDs, although this decade will present some interesting innovation on this front.

 

 

The main distinction to this report, however, is the understanding that displays are a lot more than these technologies. Especially in automotive, there are a lot of components that make up a display, from its cover glass to diffusers and adhesives. This report provides a holistic perspective onto modern displays and attempts to inform the reader of the most recent advancements made to this industry from a wider perspective.

 

Key players are assessed, as well as forecasts into the next decade covering 2024-2034. The forecasts are broken down by display technology and type of display. A regional breakdown is provided covering display type volumes.

 

Drivers and constraints are considered throughout the report, as well as technology maturity, competitive landscape, and ongoing trends in the market. Interviews with numerous players in this space - both display manufacturers and their suppliers - are conducted, and findings are presented giving the reader insight into where the market is placed and where it is moving. The progress of individual companies is outlined in the report and their product lines assessed and compared with similar competition.

 

The research in this report has been compiled by IDTechEx analysts following our existing expertise in microLEDs and photonics to electric vehicles and vehicle autonomy. Primary and secondary research was fundamental when putting together this report, speaking to multiple stakeholders in the sector with both a commercial and academic focus on the subject. IDTechEx has attended conferences and tradeshows, to understand the market and validate some hypotheses. The information and data gathered was helpful when conceiving this uniquely comprehensive report.

 

This report provides an overall assessment of into the automotive display landscape and covers fundamental technologies, product lines, applications, and key players. Key features of this report include:

 

Key regions are covered:

 

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